OUR STORY

“They’re such beautiful shirts,” she sobbed, her voice muffled in the thick folds. “It makes me sad because I’ve never seen such – such beautiful shirts before.”

- THE GREAT GATSBY

AT ATUL, WE BRING YOU EVERYTHING YOU COULD DESIRE IN A SHIRT, OFFERING DESIGNS THAT ARE BEYOND THE REACH OF READY-TO-WEAR BRANDS.

IMAGINE A SHIRT WITH EVERY DETAIL PERFECTED:

- 10CM FRENCH COLLAR,

- HIDDEN BUTTON-DOWN,

- MOTHER-OF-PEARL BUTTONS,

- CUFFLINK-READY CUFFS.

PICTURE FABRICS WITH COUNTS OF 120/2 AND ABOVE, AND STITCHING THAT REFLECTS THE HIGHEST STANDARDS OF TAILORING.—THESE ARE THE ELEMENTS THAT DISTINGUISH OUR SHIRTS FROM ANYTHING ELSE IN THE READY-TO-WEAR REALM.

HOW DO WE DO IT? OUR SISTER COMPANY, THE HINDUSTAANI CO., A B2B CLOTHING COMPANY, HAS LONG BEEN THE TRUSTED MANUFACTURER OF SHIRTS, TROUSERS, AND SUITS FOR SOME OF THE FINEST TAILORS AND BRANDS IN PARIS AND ACROSS EUROPE.

OUR SHIRTS ARE CRAFTED IN OUR OWN ATELIER IN INDIA, ALLOWING US TO OFFER YOU UNPARALLELED QUALITY AT A PRICE THAT’S TRULY REVOLUTIONARY.

HAVING CLOSELY COLLABORATED, LEARNED FROM, AND OBSERVED THE CREATIVE DIRECTORS AND TAILORS OF SOME OF THE FINEST BRANDS IN PARIS AND ACROSS EUROPE, WE PRESENT TO YOU OUR INAUGURAL OFFERINGS: THE TIMELESS BANKER SHIRT WITH A WIDE CONTRAST COLLAR IN TWO DESIGNS, AND THE QUINTESSENTIAL OFF-WHITE IVORY SHIRT—A COLOR SO PERFECT, IT’S BEEN CONSPICUOUSLY ABSENT FROM THE READY-TO-WEAR SCENE UNTIL NOW.

THESE ARE THE SHIRTS YOU’VE LONGED FOR BUT HAVE NEVER FOUND IN THE READY-TO-WEAR WORLD.

OUR OFFERINGS REFLECT THE SAME QUALITY YOU'D EXPECT IN A READY TO WEAR SHIRT PRICED AT € 150 - 250, WITH THOUGHTFUL IMPROVEMENTS THAT ELEVATE THE EXPERIENCE WITHOUT INFLATING THE PRICE.

THESE SHIRTS ARE MORE THAN JUST GARMENTS; THEY ARE THE ESSENTIAL FOUNDATION OF YOUR WARDROBE, CRAFTED WITH ARCHITECTURAL PRECISION.

OUR JOURNEY DOESN’T STOP AT SHIRTS—SOON, WE’LL BE INTRODUCING SUITS, TROUSERS, AND A VARIETY OF OTHER PRODUCTS, EACH CRAFTED WITH THE SAME DEDICATION TO QUALITY. BUT FOR NOW, WE INVITE YOU TO DISCOVER OUR INAUGURAL OFFERINGS AND EXPERIENCE THE TIMELESS ELEGANCE OF OUR SHIRTS.