DEMI-MESURE TRADITIONNELLE
A TRUE TRADITIONAL DEMI-MESURE EXPERIENCE. UNLIKE MOST IN THE MARKET, OUR PROCESS IS A LITTLE DIFFERENT. WE DO NOT START FROM A PRE-EXISTING BASE MODEL THAT IS SIMPLY ALTERED. INSTEAD, EVERY GARMENT BEGINS FROM ZERO: YOUR EXACT BODY MEASUREMENTS ARE TAKEN, A NEW PATTERN IS CREATED SPECIFICALLY FOR YOU, AND THE FABRIC IS CUT BY HAND ACCORDING TO THAT PATTERN.
THE RESULT IS A GARMENT MADE ENTIRELY FOR YOUR BODY, NOT A MODIFIED VERSION OF SOMETHING DESIGNED FOR GENERIC SIZES.
THE SHIRTS
WE’LL START BY TELLING YOU HOW AND WHY OUR DEMI-MESURE SHIRTS ARE DIFFERENT FROM EVERYTHING ELSE ON THE MARKET.
YOU COME TO OUR BOUTIQUE AND CHOOSE FROM OVER 1500 ITALIAN & SWISS SHIRTING FABRICS (POPLIN, TWILL, JACQUARD, STRIPES, PLAINS, AND MORE).
YOU PICK YOUR COLLAR AND CUFF STYLE FROM MORE THAN TEN OPTIONS… MAYBE MORE IF WE’RE FEELING GENEROUS.
AND THEN COMES THE MOST IMPORTANT PART: WE TAKE YOUR COMPLETE BODY MEASUREMENTS. WE DON’T GIVE YOU A BASE SHIRT TO TRY ON, NOTE DOWN CHANGES ON A GENERIC SIZE, AND THEN SEND THAT OFF TO A MANUFACTURER WHO “ADJUSTS” IT. NO.
WE TAKE YOUR REAL MEASUREMENTS... THE ONES THAT ACTUALLY BELONG TO YOU.
AFTER THAT, WE SEND YOUR MEASUREMENTS AND YOUR CHOSEN FABRIC TO OUR ATELIER, WHERE THE MASTER CUTTER CUTS YOUR SHIRT BY HAND, BECAUSE MACHINES DON’T HAVE AN EYE FOR THIS KIND OF THING.
ONCE CUT, THE PIECES GO TO STITCHING. YES, THEY ARE SEWN ON MACHINES… MACHINES HANDLE THE EASY STUFF, BUT ALL THE IMPORTANT WORK... ATTACHING THE COLLAR, THE CUFFS, AND THE FINISHING... IS DONE BY HAND.
AND ALL OF THAT STARTING AT JUST 120 - 150 €.
THE SUITS
OUR BASE FABRIC FOR SUITS, BLAZERS, AND TROUSERS IS SUPER 120’S WOOL AND ABOVE. BUT THAT’S JUST THE START. YOU CAN ALSO CHOOSE FROM FLANNELS, CASHMERE, MOHAIR… THE OPTIONS GO ON AND ON. MORE THAN A THOUSAND FABRICS TO PICK FROM.
BEHIND EVERY PIECE, THERE’S A REAL HALF-CANVAS JACKET... LIGHT, STRUCTURED, ALIVE. MADE AND ATTACHED BY HAND. NO SHORTCUTS. NO PLASTIC LAYERS PRETENDING TO BE CRAFTSMANSHIP.
AND THEN THERE’S THE PART NOBODY TALKS ABOUT. MUCH OF THE CRAFTSMANSHIP THAT HAS BEEN FULLY AUTOMATED IN THE MARKET IS STILL DONE BY HAND WITH US. FOR EXAMPLE, THE SURPIQUÉ (TOP-STITCHING) ON THE EDGES OF YOUR BLAZER. MOST PLACES LET THE MACHINE HANDLE IT.
WE DO IT BY HAND.
THE FABRIC? CUT BY HAND AS WELL. AND THAT MATTERS MORE THAN PEOPLE THINK. EVEN IN OUR DEMI-MESURE, SEMI-CANVAS SUITS AND JACKETS, ALMOST EVERYTHING THAT SHOULD BE MADE BY HAND IS MADE BY HAND. AND TRUST US... IT WILL STAY THAT WAY FOREVER.
WHY? BECAUSE OUR ATELIER IN INDIA IS A TRADITIONAL ONE, WHERE CRAFT COMES BEFORE CONVENIENCE, AND WHERE SKILL STILL MEANS HANDS, NOT MACHINES.
NOW, ABOUT THE FABRICS. AT THE BASE PRICE, YOU CHOOSE FROM 100% SUPER 120’S WOOL, SOURCED FROM SOME OF THE MOST RESPECTED MILLS IN THE WORLD:
HUDDERSFIELD, STANDEVEN, CARNET, FOX BROTHERS.
BUT THERE’S ALSO OUR BEST BUY SELECTION. WHAT’S BEST BUY? IT’S THE END-OF-ROLL TREASURES WE SOURCE WORLDWIDE. SOMETIMES, THAT MEANS FABRICS FROM ZEGNA, LORO PIANA, RALPH LAUREN, CERRUTI… ALL INCLUDED IN THE BASE PRICE. THESE ROLLS CAN SURPRISE YOU... CASHMERE BLENDS, MOHAIR BLENDS, RARE WEAVES.
AND WHY KEEP THE PRICE FAIR? SIMPLE.
IF THE FABRIC DOESN’T COST US MUCH, WHY SHOULD IT COST YOU MUCH?
TARIF : €650
READ IT. THINK ABOUT IT. READ IT AGAIN.
THE BESPOKE SUIT
THE FULL CANVAS BESPOKE SUIT. NO MACHINES. ZERO. EVERY STITCH HAND-SEWN. THE OLD WAY. SLOW. TERRIBLY SLOW… TWO TO THREE MONTHS UNTIL FINAL DELIVERY, INCLUDING TWO OR THREE FITTINGS.
IT BEGINS AS CLOTH AND CANVAS, AND THEN A TAILOR’S HANDS... REAL HANDS MARKED BY YEARS... START SHAPING IT. STITCH BY STITCH. HOUR AFTER HOUR. NOTHING AUTOMATED, NOTHING RUSHED.
AND BECAUSE IT IS BORN BY HAND, IT LEARNS YOU. IT SETTLES INTO YOUR SHOULDERS, MEMORIZES YOUR POSTURE, AND THE WAY YOU MOVE.
THIS IS CRAFTSMANSHIP AT ITS HIGHEST EXPRESSION.
TARIF : €1,500
THE TROUSERS
TROUSERS... YES, WE DO THOSE TOO.
AT AN EXCEPTIONAL PRICE-TO-QUALITY RATIO. HOW? ONCE AGAIN, THROUGH OUR OWN WORKSHOPS. THE BASE FABRIC? ALWAYS SUPER 120’S WOOL FROM THE MOST RESPECTED MILLS IN THE WORLD: HUDDERSFIELD, STANDEVEN, CARNET, FOX BROTHERS.
FOR THOSE SEEKING OUR BEST-BUY OPTION, WE ALSO OFFER THEM AT THE BASE PRICE.
THE VERY TROUSERS OUR WORKSHOPS PRODUCE FOR OTHER BRANDS ARE SOLD IN "READY-TO-WEAR" AT €180–€250 HERE IN PARIS… AND THROUGHOUT EUROPE. BUT THIS IS "DEMI-MESURE", TAILORED SPECIFICALLY FOR YOU… SO YOU SKIP THE MIDDLEMAN.
YOU CAN CHOOSE FROM A FULL RANGE OF CUSTOMIZATION OPTIONS… SELECT YOUR PREFERRED WAISTBAND STYLE, BUTTONS, PLEATS OR NO PLEATS, HEMMED OR RAW, AND MANY OTHER DETAILS, ALL ACCORDING TO YOUR TASTE... INCLUDING THE FIT. WE WILL OF COURSE SUGGEST OUR PROPAGANDA, BUT THE FINAL DECISION IS YOURS, WE WON'T BE PUSHY ON THAT PART.
AND THE MOST IMPORTANT PART? MANY OF THE FINISHES ON OUR TROUSERS ARE DONE BY HAND.
HAND-FINISHED HEMS, EACH BUTTONS STITCHED BY HAND, AND VARIOUS OTHER DETAILS.
TARIF : €180 (INCLUDING ALL DETAILS AND FINISHES ACCORDING TO YOUR PREFERENCES)
THE JACKETS
JUST LIKE WITH OUR OTHER OFFERINGS, WE KEEP THE PRICE OF OUR BLAZERS AS FAIR AS POSSIBLE. THE BASE FABRIC, YET AGAIN, IS SUPER 120’S WOOL AND ABOVE, BUT THAT’S ONLY THE BEGINNING. YOU CAN ALSO CHOOSE FROM FLANNELS, CASHMERE, MOHAIR, AND MORE… WITH OVER A THOUSAND FABRICS TO PICK FROM.
THE CRAFTSMANSHIP IS HANDS-ON… BEHIND EVERY PIECE, THERE’S A REAL HALF-CANVAS JACKET... LIGHT, STRUCTURED, ALIVE. MADE AND ATTACHED BY HAND. NO SHORTCUTS. NO PLASTIC LAYERS PRETENDING TO BE CRAFTSMANSHIP. MANY DETAILS THAT HAVE BEEN AUTOMATED ELSEWHERE ARE STILL DONE BY HAND IN OUR ATELIER.
AND THEN THERE’S THE TRADITIONAL DEMI-MESURE EXPERIENCE. YOU CAN CHOOSE ALMOST ANY DETAIL… THE SIZE AND SHAPE OF THE LAPEL, EVEN THE HEIGHT OF YOUR LAPELS, LININGS, BUTTONS, CHEST POCKETS, FRONT POCKETS, THE NUMBER OF WORKING BUTTONHOLES ON YOUR SLEEVES… ALMOST EVERYTHING AND ANYTHING. THAT’S ONE OF THE REASONS WE CALL IT TRADITIONAL DEMI-MESURE AND NOT JUST DEMI-MESURE. EVERYTHING IS YOUR CHOICE… AS LONG AS IT LOOKS BEAUTIFUL TO US.
TARIF : €500
READ IT. THINK ABOUT IT. READ IT AGAIN.